say it with me

My staff is built to teach

SERVICE

about

WHAT WE DO

 PARTNER WITH US

Young People

BIPOC students

The Truth

Under Pressure

From Love

Toward Justice

With Joy.

Partner with us and let’s coach your people forward.

For some SUPERINTENDENTS, this is wishful thinking. Our partners are just stating facts. 

Born out of a deep desire to help teachers THRIVE in their practice, we partner with school district leaders to give your staff the time, space, and tools to get their minds right for work. To keep them focused on your focus. To remind them of who they are & the changemaking they came to do.

Welcome to the movement

IT’S TIME TO INVEST IN THE PD THEY NOT ONLY WANT, BUT ACTUALLY NEED.

Built to Teach is a professional COACHING company supporting mission-driven school districts and EDUCATORS who give a damn.

Past Clients

Elevated Identity

Students need subject matter experts who stand for more. If you want your teachers to see love, justice, and joy as part of the job, then you’re in the right place, comrade. 

Big Energy

You know what’s sexy? Boundaries. We’ll support your staff to set healthy boundaries for their practice that will allow them to show up to it fully, with less stress and more energy to share at school.

Effective Communication

Trash-talking in teaching is dead. We’ll train your staff members to speak mindfully in the moments that matter — parent conferences, conflict resolution, and delivering lessons — to create trust, resonate deeply, and inspire students to learn with them.

on the roadmap:

02

01

03

I'm Dr. Crystal Laura

Founder, professor, author, speaker, and coach who has been motivating educators to do their thing since 2014.

We Believe

That was the year my first book was published, my mission to revolutionize teachers from the inside out became clear, and our company’s unique method of doing so began to take shape.

In this house, we don’t push. We pull.                       

LEARN MORE

hey there,

Your teachers don’t need another framework. They need a fundamental mindset shift.

Personal development is professional development.

Educators can be anti-oppressive, pro-young people, and happy, too.

Desire — not shame, panic, or fear — is the most productive emotion to tap into for real school change. 

Teachers want to learn how to handle the power & pressure of the calling.

Our magic is helping educators see theirs. 

Partnership is not a buzzword — it’s our blueprint.

read more

Soul work is at the core of what she leads educators through

giving us the skills to cultivate self-awareness and the commitment to do right by urban kids
- Dr. Johnny Goodlow Jr., DEI Director


She believes in us and understands the dynamics of the influential work that we do.

You need Dr. Laura and her team.  She sees you – your strengths, value, contributions, and potential – and will help you better see yourself.
- Dr. Jadon Waller, DEI Director


This has to be the work in all of the work.

Having the input of something each week has helped to keep me in this work every day. Learning to pay attention to who we are and how we are present in learning spaces, and how that affects people. This has to be the work daily. This has to be the work in all of the work.
– Jenn DeBruin, Instructional Coach


It has helped me to unblur my vision and face biases

This program has increased my awareness and passion toward teaching with new and added purpose. . I’ve learned new ways to learn more about my students and provide them with a space, place, and time to share who they are.
– Josie Giovanelli, 3rd Grade Teacher

Good Power

Introducing

An online mindset coaching community equipped with the resources your staff needs to win with students without losing themselves.

PUT YOUR COMMUNITY IN OURS

Boost morale.
Make your equity work feel effortless.
Position your people for success.

Core Training:

Membership Has Benefits:

Your teachers will jumpstart their journey by learning the 10 must-make mindset shifts that will elevate and transform who they are when they practice their craft. 

One-Flat Fee

The investment for an Institutional Membership is $20,000 per school.

Online Community Gathering Space & Discussion Forum:

When your teachers have a question outside of training or coaching time, want to share a win, or need some peer-to-peer connection and inspiration, our exclusive Gathering Space will be here for them. 24/7. 

All-Access, All School Year Long: 

Changing your mind for good is slow, ongoing, root work. We’ve sprinkled in the ingredient of time. Your entire instructional staff will have access to our coaching community for the rest of the school year.

Weekly Live Coaching (& Replays):

Education is good. Application is better. During the normal course of their workday, your teachers will immediately apply the lessons from the Core Training and come to Weekly Live Coaching for help making the shift(s) that they are working on. 

2023 - 2024

THIS school year, we’re making different moves.

Out

SEL that’s too soft, DEI that’s too hard

In

a feel-good combo that hits different

Out

one-off sessions with experts you’ll never see again

In

deep, immersive experiences

Out

focusing exclusively on teacher practices

In

cultivating the mindsets that create teacher practices

partner with us

FAQs

Have another question? Send us a note. 

Q: What topics do you coach on inside of Good Power? 

Q: When does the PLC run?

Q: The school year has already started. Can my district still join?

Q: When are the coaching sessions?

Q: I’m a Principal. Can I buy an Institutional Membership for my school?

Q: Who will coach my teachers?

Q: Will my teachers have access to Dr. Laura?

A: We coach on what we call the “Belief Triad,” the three areas of growth where teachers tend to experience the heaviest mindset blocks. Those areas are: their self-concept & professional identity, their leadership presence, and their work-life balance. We introduce these areas in our Core Training so that their coaching experiences are shared, within scope, and applicable to the whole community.

FAQs

Have another question? Send us a note. 

A: We coach on what we call the “Belief Triad,” the three areas of growth where teachers tend to experience the heaviest mindset blocks. Those areas are: their self-concept & professional identity, their leadership presence, and their work-life balance. We introduce these areas in our Core Training so that their coaching experiences are shared, within scope, and applicable to the whole community.

Q: What topics do you coach on inside of Good Power? 

Q: When does the PLC run?

Q: The school year has already started. Can my district still join?

Q: When are the coaching sessions?

Q: I’m a Principal. Can I buy an Institutional Membership for my school?

Q: Who will coach my teachers?

Q: Will my teachers have access to Dr. Laura?